How we bring value to business in a challenging environment with the relevant products and services to the target audience?

• What business objectives do we need to support?
• How should we add value to your business and to whom?
• What does the competitive, macroeconomics and trend landscape look like?
• What metrics determine the Picture of Success?
• Do you have the right portfolio to win?
• How can PR bring additional value to business?

How do we grow revenue in a sustainable and profitable way?

• How do we map the best opportunites?
• Do we have the right portfolio for profitable growth and how do we priortize SKUs across channels?
• What is the highest price our shoopers are willing to pay and how do we optimise the promotions?
• How do we influence the shoppers across the channels?
• How do we collaborate with customers to bring more value to everyone?

How do we grow volume and value by alligning our offerings with the shopper & consumer needs?

• How do we sell more with higher prices?
• Why Occassion based marketing is a starting point?
• Do we have the rights packs in the right channels with the right price?
• How do we optimise the OBPPC elements to achive great results?
• What is the role of Marketing, Sales and other supporting functions within the process?

How do we occupy specific emotional and rational territories to drive brand affinity and revenue?

• What is the Purpose of your brand in the minds & hearts of the audience?
• Is your brand rooted in Product Truth, Human Truth, does it have clear values, a unique personality and the right Tone of Voice?
• What is the territory you want to play and emotional space you want to occupy?
• Are there more revenue opportunities on the market or “untapped territories to tackle”, in terms of proposition, pricing or channels?
• How do we balance between brand & revenue growth?
• What is the role of PR in supporting the brand?

How do we efficiently bring the right message to the right people using the right communication channel?

• How can communication contribute to achieving business goals and ambition?
• What is our main communication objective & supporting evidence?
• What is the optimal messaging hierarchy to reach, motivate and engage the audience?
• Does a brand have the potential to create talkability among relevant stakeholders?
• How do we balance between owned, paid, earned and shared media?
• Is there a unique asset/property we can leverage to strengthen our credibility?
• How do I measure and track my success?

How do we make the audience fall in love with us?

• How do we create a clear, simple, impactful and scalable CCI across different touchpoints?
• Is the CCI liquid enough to grow through time, so the investment behind it can be optimized YoY?
• Is it disruptive enough to break the media clutter and create talkability?
• Is the production cost reasonable and justified from the budget split perspective?

Leadership with Empathy
A good leader must inspire, motivate, and make wise decisions. This training focuses on developing leadership that successfully connects different generations within a team, while building both personal and business empathy. You will learn how to get the most out of your team, drive business growth, and at the same time create a positive work atmosphere.

Methodology MOVE:

• Motivate
• Optimise communication
• Value collaboration
• Empower

Presentation with Power
Presentations can be challenging, especially when you need to convey complex ideas in a very short amount of time. This training will help you develop the skill of clear and effective presenting, keeping the audience’s attention and increasing the chances of achieving your desired outcome. You will learn how to develop your unique presentation style aligned with your goals.

Methodology CARE:

• Capture
• Articulate
• Reinforce
• Execute

Project Management Excellence
How do you manage projects successfully in a dynamic environment, when faced with changes, delays, and team challenges? This training offers concrete solutions for properly setting up projects, using agile methods for quick adaptation, and effectively leading your team. You will learn how to stay in control and reduce stress, making project management easier and more productive.

Methodology PACE:

• Plan
• Adapt
• Communicate
• Execute

Influencing with Impact
How do you persuade others and gain support for your ideas? This training shows you how to build credibility and influence, promote ideas within and outside the organization, and create a positive impact on your colleagues. You will learn how to overcome obstacles and gain the support you need for success.

Methodology IMPACT:

• Inspire
• Motivate
• Persuade
• Adapt
• Collaborate
• Take action

Communicating with Clarity
Effective communication is key to success, but we are often overloaded with information and misunderstandings. This training will help you fine-tune your communication – from reducing email clutter to shortening meetings – and provide techniques for handling difficult conversations. You will learn how to reach alignment faster and collaborate more effectively with colleagues.

Methodology CLIMB:

• Collaboration
• Listen
• Inspire
• Motivate
• Bridge

How do we create a winning team?

• What is your goal and is it specific enough?
• Who is your perfect Employee Persona?
• What is the message you want to convey to your audience (current & potential employees)?
• Which initiatives would create the best engagement with the message?
• How you use connection points to reach the audience?