About

WE CUT THE WASTE
AND SHARPEN THE ESSENCE.
FROM STRATEGY TO EXECUTION.

We are a B2C and B2B Marketing Agency, working with freelance network industry experts.
We use 20+ years of experience in Marketing, PR, Commercial and Sales to accelerate your success.

WHY abnormal?

WE HAVE BEEN CLIENTS, TOO. Therefore, we understand and fully empathize with your business perspective and goals. We know the difference between the real world and the “wish world”. Also, having worked with many different agencies, we know what works and what’s “whatever”.

WE HAVE A GROWTH MINDSET. We are passionate but rational, and fully committed when it comes to building brands and achieving great numbers. And yes, we love the numbers!

WE ARE RESPONSIVE. We understand the ambiguity of the business world. Therefore, we are adaptable and flexible in finding the best solution in a timely manner!

WE ARE BUDGET-CONCIOUS. We don’t waste your money on big expensive offices or fancy dinners. Therefore, you save that money so you can invest more in what really matters (your business).

FOUNDER: kristijan matijašević

  • ex Coca-Cola Marketing Director, CEE Region (26 countries)
  • 20+ years working with world famous brands across Europe, b2b & b2c
  • Work experience on the Client, Media and Agency side with a proven success record
  • FMCG & IT/Telco expertise
  • Speaker and lecturer at universities, a business school, conferences
  • MSc degree in Marketing Management
  • International marketing awards winner
  • Passionate tennis player since the age of 6