Revenue Growth Management training for FMCG companies focuses on equipping teams with skills in strategic pricing, product portfolio management, channel & promotion optimization and data-driven decision-making.  By fostering cross-functional collaboration, consumer & shopper insights, the training aims to empower professionals to drive sustainable profitable  revenue growth in a dynamic market.

This training includes Market Visit analysis, learnings and Way forward strategy. It empowers professionals to strategically assess retail environments and enhance market execution. Participants will learn how to gain valuable insights by effective observation techniques.

Key Topics:

• RGM Concept & Mindset
• Market Analysis
• Price & Pack Arhictecture
• Channel Management
• Occasion based marketing
• Promotion Effectiveness
• Product Portfolio Management
• Cross-Functional Collaboration
• Shopper Insights & Strategy
• Execution Excellence
• Market Visit Purpose
• Effective Observation Techniques
• Analysis of Retail Environments & Product Categories
• Identification of Opportunities & Challenges
• Strategies for Enhanced Market Execution
• Cross-Category Learning

This training synergizes the entire organization, maximizing the effectiveness of each part’s contribution for the maximum impact on the market. How do we improve processes for enhanced cross-functional collaboration, operating as one across sales, marketing, commercial, production, supply chain, and finance? How do we optimize targeting and segmentation, fostering a customer-centric approach to deliver high value in return for loyalty? The training includes team self-assessment and defines the way forward, along with organizational commandments.

Key Topics:

• Understanding market
• Product innovation
• Pricing strategy efficiency
• Distribution optimization
• Sales team efficiency
• Marketing Excellence
• Supply Chain efficiency
• Performance measurement

The OBPPC framework within Revenue Growth Management systematically helps build an optimized assortment based on the interplay of occasion, brand, price, pack, and channel specificities for an optimal shopper offer. This offer is designed to extract maximum value and volume from the market. The outcome of the training is an action plan that identifies the optimal price and pack architecture in specific channels with the highest potential shopping trigger for occasions compared to the competition.

Key Topics:

• OBPPC Methodology
• Occasion Strategy
• Brand Positioning
• Price Management
• Packaging Optimization
• Channel Distribution
• Promotion Planning
• Execution Excellence (incl. Look of Success)
• Cross-Functional Collaboration

Participants learn how to define business focus and profit pools, understand shopper missions, and influence the buying decision. How can we turn negative trends (e.g., inflation) into new opportunities and stay ahead of the competition? What assortment strategies can we implement to ensure that our product offerings meet diverse needs in each channel/location? What messaging and promotional strategies drive sales? How can we turn retailers into collaborators with shopper strategy?

Key Topics:

• Shopper vs. Buyer vs. Consumer
• Buying reasons
• How we influence Buying decision
• Motivation and Shopper Behaviour
• How we turn Shoppers into Buyers
• Occasions, Channel & Buying Missions
• Channel interaction points

We cover the identification and analysis of relevant occasions (rituals), understanding varying consumer behavior, and strategies for product customization. Participants learn to develop occasion-specific promotional campaigns, integrate multi-channel marketing, leverage data analytics for planning, conduct competitor analysis, engage customers strategically, and seamlessly integrate occasion-based marketing with RGM strategies for comprehensive growth planning.

Key Topics:

• Occasion Identification
• Occasion Categories
• Consumer behaviour Analysis
• Product Customization for Occasions
• Promotional tactics
• Multi-Channel Integration
• Customer Engagement Strategies

The training is for business leaders to develop a strategic approach to optimizing their price pack architecture, driving sales, profitability, and market share in the highly competitive retail landscape, filled with B-brands and private labels. It also addresses packaging innovation, optimization of pack sizes, and bundling strategies, all integrated into the broader RGM framework to achieve optimal revenue and profitability outcomes.

Key Topics:

• Price & Pack configuration
• Consumer Price Sensitivity
• Competitor Price Analysis
• Building & defending price corridors
• Packaging Innovations and Optimization
• Premiumization and extracting more value 
• Integration with RGM Framework

With which strategies can we enhance brand visibility, differentiation, and engagement across diverse marketing channels within the sea of competition and become the shoppers’ choice? How can we leverage shopper and consumer insights, integrate data-driven approaches, and follow trends to optimize channel selection and activation for effective brand growth within the broader Revenue Growth Management framework?

Key Topics:

• OBPPC
• Brand Activation Strategies
• Brand Differentiation
• Brand Consistency Across Channels
• Consumer Persona Mapping
• Channel Selection and Optimization
• Cross-Channel Integration
• Data-Driven Channel Activation Retailer and Partner Collaboration

This training involves defining a compelling long-term commercial vision and developing a competitive strategy per brand/category. It includes conducting thorough market analysis and establishing clear goals aligned with the brand’s unique value proposition. The process starts from predicting future trends and moves backward to anticipate possible competitors’ moves, identify own weaknesses and opportunities, and understand scenarios for market shifts. Then, it builds a strategy based on significant bets and course of action, aligning with the long-term vision of RGM.

Key Topics:

• Market and Competitive Analysis
• Brand Positioning and Differentiation
• SWOT Analysis
• Category drivers
• Consumer perception maps
• Long-Term Goals and Objectives
• Innovation and Product Development
• Integrated Marketing Communication

We focus on what it means to strategically audit your brand strength and craft a winning brand image by delving into the brand essence, understanding the target audience’s perceptions, and developing a distinctive brand personality based on business goals and solid proof that it can deliver against competition. The training encompasses everything from visual identity and storytelling techniques to multi-channel behavior and ongoing adaptation strategies, fostering a holistic approach to brand image management for sustained profitable RGM.

Key Topics:

• Understanding Brand Essence
• Target Audience Profiling
• Competitor Analysis
• Brand Personality Development
• Visual Identity Crafting
• Consistent Messaging Brand Experience Design

Here, we focus on how to optimize media investments, uncover synergies, and craft impactful storytelling and shopper activation strategies that deliver revenues and move brand indicators. Understanding how to accelerate the use of dormant communication tools for maximum impact and how not to play online to avoid diminishing the brand’s ability to mobilize audiences. Participants will gain a deep understanding of how to create communication that leaves a lasting impact on the audience, ensuring we guide their behavior towards the end purchase.

Key Topics:

• Audience-Centric Approach
• Understanding Brand Essence
• Consistent Messaging
• 360 Communication approach
• Communication long-term platform
• Motherbrand Strategy

This training course focuses on sustainable growth of market share and the entire portfolio through innovations, emphasizing scalability, sustainability, and ongoing consumer and shopper engagement. The program provides a holistic approach to drive efficient and sustainable growth through innovative and relevant product strategies.

Key Topics:

• Market Ideation
• Development Process
• Types of Innovation
• Core portfolio growth
• Market Validation
• Scalability and Sustainability
• Launch Strategies and Monitoring
• Cross-Functional Collaboration

This training on Premiumization and Value Extraction focuses on educating teams about premiumization strategies, emphasizing differentiation, strategic pricing, and brand enhancement to extract added value from the market. It includes targeted marketing communication, competitor analysis, and continuous market monitoring, along with metrics for measuring return on investment, ensuring a comprehensive approach to successful premium product strategies.

Key Topics:

• Premiumization Essentials
• Product Differentiation and Pricing
• Brand Strengthening and Packaging
• Consumer & Shopper Experience Excellence
• Targeted Marketing Communication
• Competitor Analysis and Market Monitoring

This training instills a culture of innovative thinking and introduces new ways of working between clients and agencies. It begins with understanding why we are successful, assessing the potential success given our investments, and identifying gaps that could help us drive more value or volume. Participants will learn to integrate emerging technologies and measure creative success through defined KPIs for impactful and effective brand campaigns, ongoing communication, and shop floor activations.

Key Topics:

• 6 step Brand Audit
• Inspiring Creative Thinking
• Collaborative Ideation
• Consumer-Centric Approach
• Compelling Storytelling
• Consistent Brand Creativity
• Budget-Conscious Creativity
• Collaboration with External Creatives
• Measuring Creative Success

Guided by strategic storytelling and data-driven decisions, it optimizes channel activations and measures success via KPIs. Ideal for breathing new life into stagnant brands, this training excels in reviving and re-launching brands for impactful and unforgettable experiences. Understanding why immersive experiences are impactful for memorable, engaging, and shareable brand experiences that resonate with consumers and can quickly differentiate brands from competitors, with spill-over effects on sales results.

Key Topics:

• Experiential Content
• Identifying Passion Points
• Strategic Channel Activation
• Storytelling for Experiences
• Innovative Content Formats
• Channel Optimization and Adaptation
• Customer Journey Alignment
• Budgetary Considerations
• Client-Agency Partnership Enhancement

In this program, we focus on understanding the differences between the agency and the client’s needs, thinking, and behaviors. How to evaluate creative work in a systematic way to ensure business results? How to best communicate with creatives, align objectives, and work in new ways of creative co-creation rather than just briefing the agency? With mutual understanding of the business, communication rules, and consumers, the training ensures strategic partnerships. How can design thinking and agile methodologies enhance more impactful advertising results?

Key Topics:

• Effective Communication Protocols
• Alignment on Goals and Objectives
• Mutual Understanding of Target Audience
• Impactful Briefing Processes
• Constructive feedback
• Clear Roles and Responsibilities
• Client Involvement in Creative Process
• Post-Campaign Evaluation Sessions

This training focuses on gaining a competitive edge by conducting comprehensive competitive landscape analyses, crafting innovative market positioning, and mastering consumer personas. It emphasizes strategic differentiation, data-driven decision-making, and a continuous learning mindset to outsmart rivals, with a holistic approach covering product development, brand enhancement, and real-time monitoring of competitors.

Key Topics:

• Competitive Landscape Analysis
• Strategic Differentiation Tactics
• Future back thinking
• Innovative Product Development
• Brand Perception Enhancement
• Effective Pricing Strategies
• Channel Optimization and Expansion
• Marketing Campaign Innovation
• Collaborative Cross-Functional Approach